Smartphones are lifelines in our society and successful marketing campaigns don’t ignore the mobile commerce market
Take a second to think about your cell phone usage for the past day. Sure you probably made a few calls, but without knowing you, I can safely assume you also did something else- be it texting, checking email, playing a game, visiting a website, and of special interest to marketers consuming media.
Smartphones are lifelines in our society and successful marketing campaigns don’t ignore the mobile commerce market.
When someone picks up their phone to consume media, specifically through audio applications like Pandora, Slacker, iHeartRadio, and AccuRadio, advertisers should be there to reach them. Here are just a few ways this can be done:
What we love most about all three of these options is that we can measure and track results. ROI is the name of the game these days whether you are branding or a DR client! Just for fun, what is your favorite media app?
Jasmine Hall is a planner, buyer, social media strategist and proud Syracuse Alum (Go Orange!) Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above. Visit our website TheRadioAgency.com