June 25, 2013

Are You An FTC Target?

The Federal Trade Commission Act lays down the law to define what advertising can and cannot say.  Above all, ads must be truthful and non-deceptive.  Advertisers […]
June 18, 2013

All About Arbitron

When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]