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October 29, 2024
Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023
Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023
For startups looking to kickstart their brand awareness and credibility, podcasts offer a unique and effective platform to reach and engage with their target audience. Here’s why:
August 3, 2021
Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021
Americans can’t wait to get back to life before Covid. And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
June 18, 2020
Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
March 10, 2020
As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects. The oldest, AM/FM, is still the most popular […]
January 14, 2020
That crazy idea you just had for a radio commercial made you laugh out loud. It’ll drive your rivals crazy that they didn’t think of it […]
October 23, 2019
On a recent episode of The Rush Limbaugh Show, America’s most listened to radio program, a listener in Oklahoma offered advice to the popular talk host. […]