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May 9, 2017
First and foremost, you deserve an agency that gets to know you and your business before coming to you with ideas on the best way […]
August 9, 2016
When my partners and I formed a national, “radio only” advertising agency in 1993, I was offered polite words of encouragement and a couple of invitations […]
June 10, 2014
As with any advertising campaign, it is important to understand what you’re trying to achieve as well as the results you can expect. There are a […]
June 3, 2014
A well-written blog by Mark Ramsey recently posed and answered the question, “Why do radio personalities exist?” Beyond the prose, Ramsey rattled off 16 valid reasons […]
May 28, 2014
Now that we’re past the “Unofficial Kick Off of Summer” I think it’s safe for those of us on the East Coast to say goodbye to […]
May 20, 2014
We hear it all at The Radio Agency. Countless questions from clients and prospects, many of them very similar in nature. So we’ve assembled 10 quick […]
May 13, 2014
Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]
May 5, 2014
Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today? I can’t think of a single […]
April 22, 2014
“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]