December 16, 2014

Advertising’s CRAZYaffordable Celebrity Endorsement

As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself.  And that’s an injustice […]
September 2, 2014

The Death of Direct Response and Branding

There’s been a subtle shift these past few decades.  Branding advertisers now demand accountability and performance from their advertising.  Direct response marketers wish to put a […]