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October 29, 2024

Podcast Advertising: Is It Right For Your Brand?

Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023

IMPOSSIBLY SOUND TARGETING

Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023
WHY PODCASTS ARE THE BEST ADVERTISING CHANNEL FOR STARTUPS

Why Podcasts are the Best Advertising Channel for Startups

For startups looking to kickstart their brand awareness and credibility, podcasts offer a unique and effective platform to reach and engage with their target audience. Here’s why:
December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts

May 14, 2018

24 Creative Radio Copy Ideas

Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]
October 26, 2015

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s […]