Listener Experience

January 7, 2025

How Retail Brands Are Cutting Their CPA In Half

The United States has around four million retail businesses as of 2024. If you’re reading this right now, chances are you’re a decision-maker at a retail brand. If that’s the case, it’s also likely you’re running or have run a Google Ads campaign. If all of that is true, there’s a good chance you’ve seen your cost per acquisition (CPA) rise over the past year, as it has in 91% of industries. Saturation, inflation, and a few other “ations” are the culprits behind this loss in efficiency—but there’s hope.
October 29, 2024

Podcast Advertising: Is It Right For Your Brand?

When the first podcast launched in 2003, it would’ve been hard to predict that it would become an industry worth over $20 billion, just twenty years later. As with all booming industries, advertising dollars eventually followed and podcast advertising quickly became an efficient and reliable medium for brands. While it is an exciting advertising channel, it may not be right for every brand, in this article we’ll explore how to decide if advertising on podcasts makes sense for your business.
September 21, 2023

IMPOSSIBLY SOUND TARGETING

Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023
WHY PODCASTS ARE THE BEST ADVERTISING CHANNEL FOR STARTUPS

Why Podcasts are the Best Advertising Channel for Startups

For startups looking to kickstart their brand awareness and credibility, podcasts offer a unique and effective platform to reach and engage with their target audience. Here’s why:
August 3, 2021

Radio’s Top Talkers in 2021 and How to Make Them Sell Your Brand

Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo.  Will stations carry it?  Will […]
December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]
August 14, 2018

YOUR AMAZINGLY SIMPLE GUIDE TO PODCASTS

While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening.  According to a new Edison Research survey: […]
July 31, 2018

WHERE MILLENNIALS DISCOVER NEW MUSIC

Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]