Pandora

April 10, 2019

What is Radio?

It used to be, our agency’s name was spot on.  THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
September 10, 2013

A Day in the Life of Radio

Midnight – The start of a new day.  Nearly everyone will listen to the radio today.  AM/FM.  SiriusXM Satellite.  Online Streaming.  Mobile.  They’ll plug their cell […]
July 31, 2018

WHERE MILLENNIALS DISCOVER NEW MUSIC

Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]
November 20, 2018

INGRAHAM’S DEPARTURE FROM AM/FM SHOWS RADIO’S STRENGTH

May 26, 2015

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
June 23, 2015

A 20-SOMETHING VIEW OF RADIO

Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during […]
July 5, 2016

Advertising on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
November 11, 2014

Avoiding First-Time Advertiser Mistakes

In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]
March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia?  Great radio buys.  Trenton, NJ?  The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]