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This morning I was asked, “How do you and your friends listen to radio?” It was a thought-provoking question. I operate on autopilot while listening to […]

Timing is everything or so they say. That applies to more than just the way you tell a joke or what time of day you water […]

Even in a “perfect” economy, forecasting sales can be challenging. Toss in an uncertain economy or a recession, and you’ll quickly learn the important role of […]

Hello? Is anybody listening? Sales executives and account managers are constantly challenged by would-be clients who think that radio listenership has declined over the years. Arbitron’s […]

Cash in advance (CIA) is a common practice of asking a client to prepay for their media. It can provide the Media Department an opportunity to […]

Radio advertising offers an affordable way to get your message out, loud and clear! A great media plan can achieve your desired results. Long-term promotion is […]

How’s business? “Broadcast is healthy,” Wells Fargo Securities analyst Marci Ryvicker told clients as she reviewed the industry. Ryvicker said it appeared that ad sales improved […]