Media Buying and Planning

June 18, 2020

The Coming Sports Apocalypse

Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
April 27, 2021

American Consumers Ready to Spend Post-COVID

Americans can’t wait to get back to life before Covid.  And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
November 18, 2014

Love It or Hate It, Christmas Radio is Coming

Every year, typically around mid-November, something happens. Radio Stations across the county flip their everyday format to Christmas radio. Why do they do this? To spread […]
July 26, 2016

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A […]
September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
September 10, 2013

A Day in the Life of Radio

Midnight – The start of a new day.  Nearly everyone will listen to the radio today.  AM/FM.  SiriusXM Satellite.  Online Streaming.  Mobile.  They’ll plug their cell […]