The Radio Agency Capabilities

January 14, 2020

Before You Write A Radio Commercial….

That crazy idea you just had for a radio commercial made you laugh out loud.  It’ll drive your rivals crazy that they didn’t think of it […]
December 9, 2014

And Now, On with the Countdown

We love a good countdown. A NASA rocket launch.  New Year’s Eve at 11:59PM.  And, on radio, where the countdown has a special place of its own. […]
January 6, 2015

Brought to You by…. You!

In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges […]
March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
September 20, 2018

WHY RADIO RATINGS ARE ESSENTIAL TO PLACING SMART RADIO BUYS

You wouldn’t buy a new car without reviewing the specs to learn how well it will perform.  Nor would you try to match a shirt-and-tie combination […]
December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]