Arbitron Archives | The Radio Agency

March 4, 2014

Published by The Radio Agency at March 4, 2014

Get the Last Word

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]

January 21, 2014

Published by Andi Lovett at January 21, 2014

Above Average Advertising

“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]

November 12, 2013

Published by Mark Lipsky at November 12, 2013

Five Things You Didn’t Know Radio Could Do (Part One)

Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No […]

June 18, 2013

Published by Greg McGlone at June 18, 2013

All About Arbitron

When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]

April 16, 2013

Published by Mark Lipsky at April 16, 2013

When Radio Ratings Don’t Add Up

Let’s start with simple math. 243 million AM/FM listeners + 24 million SiriusXM subscribers + 103 million Internet radio listeners = 2many Americans. Obviously some of […]

March 19, 2013

Published by Mark Lipsky at March 19, 2013

The Future Of Car Radio

Will AM/FM radio vanish from car dashboards anytime soon? A recent announcement to that effect whipped the broadcasting industry into a frenzy, raising concerns – and […]