Nielsen Archives | The Radio Agency

March 27, 2017

Published by Mark Lipsky at March 27, 2017

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]

October 21, 2014

Published by TRA News at October 21, 2014

THE CAR IS THE INFORMATION SUPERHIGHWAY

We thank our friends at Nielsen for granting us permission to reprint this informative article on how technology on wheels is reshaping how we connect to […]

March 25, 2014

Published by Mark Lipsky at March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia? Great radio buys. Trenton, NJ? The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]

March 4, 2014

Published by The Radio Agency at March 4, 2014

Get the Last Word

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]

February 11, 2014

Published by tami freeman at February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]

January 21, 2014

Published by Andi Lovett at January 21, 2014

Above Average Advertising

“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]