Media Planning

September 24, 2019

Radio Advertising’s Golden Opportunity

By: Gina Messick Today’s college graduates are trending to delay retirement until the age of 75, due largely to college debt.  More and more women are […]
March 31, 2015

Think Rock is Dead? Think Again.

Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy […]
December 16, 2014

Advertising’s CRAZYaffordable Celebrity Endorsement

As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself.  And that’s an injustice […]
December 2, 2014

Too Busy to Procrastinate

Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list […]
November 4, 2014

Surviving Radio’s Busiest Season

Welcome to November and the start of radio’s busy season. Advertising rates will rise as holiday retailers lock in schedules, making media inventory scarce. So what […]
September 23, 2014

Local Market Radio –BIG Picture Planning

  Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]
June 18, 2013

All About Arbitron

When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]