Radio Branding

January 14, 2020
Published by Mark Lipsky at January 14, 2020

Before You Write A Radio Commercial….

That crazy idea you just had for a radio commercial made you laugh out loud.  It’ll drive your rivals crazy that they didn’t think of it […]
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July 4, 2015
Published by Mark Lipsky at July 4, 2015

IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]
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April 28, 2015
Published by Mark Lipsky at April 28, 2015

THE MAN WHO SAVED RADIO

Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises […]
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March 10, 2015
Published by Mark Lipsky at March 10, 2015

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]
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September 2, 2014
Published by Mark Lipsky at September 2, 2014

The Death of Direct Response and Branding

There’s been a subtle shift these past few decades.  Branding advertisers now demand accountability and performance from their advertising.  Direct response marketers wish to put a […]
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