Ian Cohen

July 8, 2014

Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
October 8, 2013

Recipe for a Commercial

I’m not one for analogies usually.  But…I find a lot of similarities between cooking and making a radio commercial.  (I dabble in the kitchen a bit […]
August 20, 2013

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle.  Right?  […]
January 22, 2013

Making Good

There are a LOT of things I just can’t wrap my mind around.  String theory.  The vastness of space.  Reality TV  One thing I’ll never understand […]
December 11, 2012

Radio Commercials: Grab ‘Em Upfront

Greetings and salutations.  Since this is the time of year lists gets published and people take a look back at the year that was, I thought […]