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April 27, 2021
Americans can’t wait to get back to life before Covid. And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
January 14, 2020
That crazy idea you just had for a radio commercial made you laugh out loud. It’ll drive your rivals crazy that they didn’t think of it […]
July 21, 2019
Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]
November 21, 2016
You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
October 26, 2015
Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s […]
September 1, 2015
I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]
July 21, 2015
We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on […]
July 4, 2015
Don’t panic. Don’t jump. Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]