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April 28, 2015
Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises […]
May 26, 2015
Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
July 4, 2015
Don’t panic. Don’t jump. Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]
July 21, 2015
We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on […]
September 1, 2015
I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]
March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
November 21, 2016
You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
June 17, 2014
Ever get writer’s block? Good, that means you’re trying. The next time you’re stumped to find a new spin on an old idea, go crazy. Try […]
June 3, 2014
A well-written blog by Mark Ramsey recently posed and answered the question, “Why do radio personalities exist?” Beyond the prose, Ramsey rattled off 16 valid reasons […]