Creative Archives | Page 4 of 7 | The Radio Agency

May 28, 2014

Published by Ian Cohen at May 28, 2014

Official _____ of Summer

Now that we’re past the “Unofficial Kick Off of Summer” I think it’s safe for those of us on the East Coast to say goodbye to […]

April 22, 2014

Published by Mark Lipsky at April 22, 2014

Open Me

“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]

April 15, 2014

Published by Mark Lipsky at April 15, 2014

Easily Distracted? Don’t You Just Love Chocolate!

Think of all the times in a day you get distracted and lose your train of thought. The phone rings. A dog barks. A wafting scent […]

February 18, 2014

Published by Mark Lipsky at February 18, 2014

Copy Smart or Break the Mold. Avoid Middle Ground Mediocrity.

I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014. Not “bad” radio advertising, […]

January 21, 2014

Published by Andi Lovett at January 21, 2014

Above Average Advertising

“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]

January 14, 2014

Published by tami freeman at January 14, 2014

Podcasting in 2014

Podcasting has been around for many years, but has recently become a ‘hot’ media platform with the creation of PodcastOne. This company has aggressively taken nearly […]

January 7, 2014

Published by Mark Lipsky at January 7, 2014

When #1 Sounds Like a Load of #2

I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]

December 24, 2013

Published by Barbra Tabnick at December 24, 2013

When is a Test Not a Test?

Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]

December 3, 2013

Published by Mark Lipsky at December 3, 2013

Five Things You Didn’t Know Radio Could Do (Part Four)

ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]