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June 25, 2019
Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
April 10, 2019
It used to be, our agency’s name was spot on. THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 31, 2015
Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy […]
November 25, 2014
As of Friday, November 21st in select cities, Spotify Premium users are now able to stream their favorite playlists in enabled Uber cars, giving its radio […]
November 18, 2014
Every year, typically around mid-November, something happens. Radio Stations across the county flip their everyday format to Christmas radio. Why do they do this? To spread […]
October 7, 2014
I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]
September 30, 2014
Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
June 3, 2014
A well-written blog by Mark Ramsey recently posed and answered the question, “Why do radio personalities exist?” Beyond the prose, Ramsey rattled off 16 valid reasons […]