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June 25, 2019
Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
April 10, 2019
It used to be, our agency’s name was spot on. THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
December 18, 2018
The numbers are astounding. In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide. The 2018 […]
August 14, 2018
While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening. According to a new Edison Research survey: […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
March 3, 2015
Come here. You need to hear this. Slip into something comfortable. You know how podcasts deliver a very specific audience interested in a very specific topic? […]