Advertising Campaigns

October 26, 2015

Published by The Radio Agency at October 26, 2015

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s […]

January 14, 2020

Published by Mark Lipsky at January 14, 2020

Before You Write A Radio Commercial….

That crazy idea you just had for a radio commercial made you laugh out loud. It’ll drive your rivals crazy that they didn’t think of it […]

February 5, 2013

Published by The Radio Agency at February 5, 2013

Hey Radio Advertisers…Customer Ratings Go Both Ways

For my millions of adoring Blog fans, you all know that my passions include shopping, sports and Christmas. Somehow I find a way to include them […]

March 4, 2014

Published by The Radio Agency at March 4, 2014

Get the Last Word

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]

October 14, 2014

Published by The Radio Agency at October 14, 2014

Your Words. Their Voice.

You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]

February 3, 2015

Published by The Radio Agency at February 3, 2015

DIGITAL MEDIA PLANS REQUIRE DIGITAL RADIO

You, like most Americans, are now a digital creature of habit. Your online behavior is becoming as habitual as brushing your teeth [let’s all hope]. But […]

March 17, 2015

Published by The Radio Agency at March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]

July 21, 2019

Published by Mark Lipsky at July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]

August 29, 2017

Published by Mark Lipsky at August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern. Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]