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June 10, 2014
As with any advertising campaign, it is important to understand what you’re trying to achieve as well as the results you can expect. There are a […]
September 30, 2014
Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
May 13, 2014
Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]
July 8, 2014
As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
December 16, 2014
As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself. And that’s an injustice […]
December 23, 2014
Earlier this year, we posted 28 ideas for marketers to use as a starting point for scripting radio copy. We suggested writing your radio commercial from […]
February 24, 2015
A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]
May 26, 2015
Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]