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June 9, 2015
“We’re the tri-state area’s Number One sales leader” I’m very happy for you. Now how does that benefit me? ”No one sells more Toyotas than we […]
August 18, 2015
The Who is one my all-time favorite rock bands. “My Generation” grew up with so many favorites: songs, bands, radio stations, TV shows, and of course, […]
March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
March 29, 2016
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
November 21, 2016
You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
December 29, 2016
It’s been a tough year to be a Philadelphia Eagles’ fan. A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 27, 2017
Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]
November 11, 2014
In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]