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December 16, 2014
As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself. And that’s an injustice […]
November 11, 2014
In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]
October 14, 2014
You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]
October 7, 2014
I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]
September 30, 2014
Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
September 9, 2014
You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
September 2, 2014
There’s been a subtle shift these past few decades. Branding advertisers now demand accountability and performance from their advertising. Direct response marketers wish to put a […]
August 13, 2014
Enjoying your digital radio? Isn’t it fun to create customized channels and not have to flip around the dial to find songs you like? Don’t you […]
August 8, 2014
Thousands of happy radio advertisers have thousands of stories of how well radio advertising works for their brand. Most cite the sound fundamentals of AM/FM, rather […]