The Radio Agency Capabilities

March 17, 2015


With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
January 6, 2015

Brought to You by…. You!

In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges […]
December 9, 2014

And Now, On with the Countdown

We love a good countdown. A NASA rocket launch.  New Year’s Eve at 11:59PM.  And, on radio, where the countdown has a special place of its own. […]
December 2, 2014

Too Busy to Procrastinate

Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list […]
September 23, 2014

Local Market Radio –BIG Picture Planning

  Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]
December 11, 2012

Radio Commercials: Grab ‘Em Upfront

Greetings and salutations.  Since this is the time of year lists gets published and people take a look back at the year that was, I thought […]