Media Buying and Planning

August 13, 2014

Digital Radio Update

Enjoying your digital radio? Isn’t it fun to create customized channels and not have to flip around the dial to find songs you like? Don’t you […]
July 29, 2014

Programmatic buying comes to radio.. slowly.

Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]
June 24, 2014

How to Best Utilize Radio in your Media Campaigns

Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The […]
March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia?  Great radio buys.  Trenton, NJ?  The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]