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February 11, 2014
Published by tami freeman at February 11, 2014
The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]
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January 28, 2014
Published by Mark Lipsky at January 28, 2014
Some advertisers just can’t help themselves. It’s like being back in high school, obsessed with dating the hot guy or the hot girl just for the […]
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December 31, 2013
Published by tami freeman at December 31, 2013
As we head toward the finish line of 2013, here are a few fun facts about some of your favorite recording artists you might not have […]
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December 24, 2013
Published by Barbra Tabnick at December 24, 2013
Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]
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December 10, 2013
Published by Mark Lipsky at December 10, 2013
RADIO CAN BE HELD ACCOUNTABLE FOR RESULTS. OK, this one takes a little work, but direct marketers are accustomed to passionately monitoring and measuring results to […]
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November 26, 2013
Published by Mark Lipsky at November 26, 2013
RADIO CAN DELIVER A NATIONAL CAMPAIGN FOR THE COST OF A LOCAL BUY. It’s no secret that radio delivers tremendous economies of scale when you jump […]
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November 12, 2013
Published by Mark Lipsky at November 12, 2013
Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No […]
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September 24, 2013
Published by Mark Lipsky at September 24, 2013
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more […]
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September 17, 2013
Published by tami freeman at September 17, 2013
iTunes Radio is set to debut in September. The strength behind this launch is having 10 years of history, 575 million registered users worldwide and 25 […]
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