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August 29, 2017
Politics aside, there is no radio personality more polarizing than Howard Stern. Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]
May 13, 2014
Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]
February 24, 2015
A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]
May 17, 2016
Most people think that their listening habits determine which radio stations are the most popular. They’re partially correct. The real “ears” of audience measurement in 48 […]
December 29, 2016
It’s been a tough year to be a Philadelphia Eagles’ fan. A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
November 11, 2014
In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]
April 8, 2014
As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]