Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today?

I can’t think of a single company who has a motto to sell less. So, if you were to tweak your marketing behavior, you could make a huge difference in your sales revenue. This doesn’t mean that you have to double your advertising dollars to double your sales. It means, with the right marketing campaign, you can get tremendous results for a fraction of the advertising cost.

Incremental improvements, that may cost you next to nothing, can pay off in big ways. For example, by pre-qualifying your customer with the right creative, you’re far more likely to see genuine lifts in sales revenue. Spend a little more time speaking directly to your audience and less time generalizing, and your commercials will be heard by your real audience. Be straight forward with your creative and ask your customer: What’s your priority when buying a product and/or service? What do we need to do to be your No. 1 brand? What makes you loyal to one brand over another?

Your customer really does know what they want, even if they may not necessarily think they do. A good radio campaign provides maximum benefits by reminding the listener precisely of what he or she is looking for. Personally, I like it when a commercial speaks directly to me, and makes me stop and think “Why didn’t I buy that product?”

It sounds simple, because it is.  When you have the right team plus the right creative plus the right expectations, it adds up to the right formula to succeed. Having an opportunity to better manage your time and improve service to your clients can be accomplished by targeting the right population. This is great marketing and it adds value because more can be done to achieve better results with the same ad dollars.

Your radio ad is capable of reaching over 240 million listeners each week. Weather your message is delivered locally, nationally, via satellite, via streaming, or online, radio reaches hundreds of millions of people. With just a few changes to your current advertising plan, you can test new creative and new markets within specific audiences. This is an attractive and affordable way to target the audience you want. When you pair great creative with exceptional radio campaigns, you expose your company to a whole new level of sales. It’s your territory; claim it.

Andi Lovett is the Controller of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above.Visit our website: TheRadioAgency.com