September 25, 2012


Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS […]
September 20, 2012

Radio Gone Social

We live in a technological age filled with updates and downloads; an age where something “new” becomes “old” in a year or two. With Facebook, Pandora, […]
September 18, 2012

Radio Advertising During An Election

Every four years, buying radio advertising becomes an exercise in frustration and scarcity, as presidential, gubernatorial, congressional and senatorial candidates scoop up commercial inventory at rock-bottom rates, […]
September 13, 2012

Just Do It!

I know the Olympics are long over and in today’s world, are considered yesterday’s news.  When I reflect back, I remember the memorable performances by Gabby […]
September 11, 2012

Clear Channel Launches iHeartRadio – A ‘Clear’ Competitor To Pandora

  Pandora has long ruled the roost for online music enjoyment…..but now Clear Channel has fully launched their iHeartRadio product, later than expected, but certainly showing […]
September 6, 2012

Calculate ROI For Your Radio Campaign

Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and […]
September 4, 2012

Never Do This in A Radio Commercial

THIS is how it’s done.