drew kondylas

November 8, 2012

Using Trigger Events On The Radio

By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on […]
October 30, 2012

Radio Advertising With Dynamic Pricing

If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available […]
October 4, 2012

The Presidential Debates, Facebook, and Radio

Barack Obama. Mitt Romney. Efficient government. Small government. Pro-choice. Pro-life. Individual donors. Corporate donors. With the first presidential debate of 2012 airing last night, we started […]
September 6, 2012

Calculate ROI For Your Radio Campaign

Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and […]
August 7, 2012

Going For The Gold

These people are GOOD! Phelps. The team of May-Treanor and Walsh Jennings. Richards-Ross. My family and I have been obsessing over a handful of events during […]
May 30, 2012

If A Sweepstakes Isn’t Promoted, Then Why Make The Investment?

I read a lot of trades.  CPG and grocery trades as well as most advertising and promotion-related industry trades.  That’s how I learn about some great […]
November 15, 2011

Radio Promotions Versus Media Buy

For the right brand, radio promotions can work great as a stand alone.  For example, if you have a concise benefit or message, there’s nothing better […]
October 14, 2011

Use Radio to Drive Retail

This past weekend, I was at the mall with my kids and did a double take when I saw a store fully donned in Christmas lights.  […]