drew kondylas

By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on […]

If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available […]

Barack Obama. Mitt Romney. Efficient government. Small government. Pro-choice. Pro-life. Individual donors. Corporate donors. With the first presidential debate of 2012 airing last night, we started […]

Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and […]

These people are GOOD! Phelps. The team of May-Treanor and Walsh Jennings. Richards-Ross. My family and I have been obsessing over a handful of events during […]

I read a lot of trades.  CPG and grocery trades as well as most advertising and promotion-related industry trades.  That’s how I learn about some great […]

For the right brand, radio promotions can work great as a stand alone.  For example, if you have a concise benefit or message, there’s nothing better […]

This past weekend, I was at the mall with my kids and did a double take when I saw a store fully donned in Christmas lights.  […]