lisa sable

October 18, 2012

Radio Advertising By Gender

A recent Wall Street Journal article cited how some retailers are finally recognizing that men and women shop differently.   No surprises there!  In general, women tend […]
October 9, 2012

Internet Radio In Cars

More and more automakers are incorporating Bluetooth technology into their entertainment systems.  For those of us with smartphones (um, everyone you know?) this means instant access […]
September 18, 2012

Radio Advertising During An Election

Every four years, buying radio advertising becomes an exercise in frustration and scarcity, as presidential, gubernatorial, congressional and senatorial candidates scoop up commercial inventory at rock-bottom rates, […]
August 30, 2012

Bonding By Format

Congratulations!  Your radio advertising is a success!  Your media mix is sound and the rates are just right.  You even have a control commercial that’s true […]
August 16, 2012

Radio’s New Tricks

For nearly 40 years, journalists have pondered the pending death of radio.  Everything from 8-track players to MTV and the Internet were predicted to bring about […]
August 9, 2012

How We Listen To Radio

A little more than a decade ago, it was sheer novelty to “tune in” your favorite radio station on your computer and listen through your computer […]