lisa sable

A recent Wall Street Journal article cited how some retailers are finally recognizing that men and women shop differently.   No surprises there!  In general, women tend […]

More and more automakers are incorporating Bluetooth technology into their entertainment systems.  For those of us with smartphones (um, everyone you know?) this means instant access […]

Every four years, buying radio advertising becomes an exercise in frustration and scarcity, as presidential, gubernatorial, congressional and senatorial candidates scoop up commercial inventory at rock-bottom rates, […]

Congratulations!  Your radio advertising is a success!  Your media mix is sound and the rates are just right.  You even have a control commercial that’s true […]

For nearly 40 years, journalists have pondered the pending death of radio.  Everything from 8-track players to MTV and the Internet were predicted to bring about […]

A little more than a decade ago, it was sheer novelty to “tune in” your favorite radio station on your computer and listen through your computer […]