lisa sable

November 11, 2011

10 Things Radio Can Do THIS Holiday Season That It Couldn’t Do Last Year

Target listeners by zip code.  For single-location retailers, this means using radio to reach consumers living within a five-mile shopping radius of their store.   Download […]
October 28, 2011

Internet Radio is a Game-Changer for Regional Banks

I recently attended the American Banking Association’s Marketing Conference in Baltimore.  Hundreds of banking CMOs and VPs of Advertising and Marketing gathered to compare notes and […]
October 11, 2011

Einsteining Direct Response

“It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein One of the great minds of modern science summed […]
September 27, 2011

The Price of Pictures

A feature story in last week’s Wall Street Journal centers on the shrinking size of the national TV audience at a time when TV advertising rates […]
September 16, 2011

Blurring the Lines of Local

Something interesting happened in the latest (Spring 2011) Arbitron Radio Ratings for the Wilmington, DE radio market.  The #1 and #3 most listened to radio stations […]
September 2, 2011

The Holiday Week Debate

Ever since Marconi cried, “Come here Watson, they’re playing ‘Jingle Bells!’” the debate has raged over whether or not it makes sense to advertise on the […]
August 19, 2011

The Four-Letter Word

FREE!  It’s the magic word that moves mountains – and consumers – in virtually every form of advertising.  Offer something FREE and you’ll entice more people to […]
August 5, 2011

The Magazines of Radio

RBR (Radio Business Report) recently published a survey conducted to identify the most popular magazines read by listeners of various radio formats. Pairing popular magazine brands […]
July 18, 2011

How Many Radio Properties Should I Buy?

“How many properties should I buy?”  This is another very popular question we hear from new clients planning their first – or first in awhile – […]