lisa sable

July 26, 2012

Late Night Radio Secrets

It’s midnight.  Cartoon zzzzzzz’s dance above your head as you recharge for another day.  Yet, while you do, tens of millions of Americans  are already getting […]
July 10, 2012


2012 has been a busy year for Talk Radio.  Rush Limbaugh survived another self-ignited detonation when he labeled a Georgetown law student “a slut.”  Glenn Beck […]
June 19, 2012

Sports Scores On Radio

The game may take less than three hours.  But the controversy and the debate can last all week. Ask any SportsTalk radio station what their best […]
June 8, 2012

10000 Hours

In his inspirational book “Outliers,” Malcolm Gladwell observes that the best and brightest in any given field did not arrive at their peak performance by pure […]
May 10, 2012

The Voices In My Head

The good news is that I have them under control, these many voices in my head. They help me do my job, translating marketing aspirations into […]
April 11, 2012


We each get these calls every week.  So do you.  It’s a phone message from a stranger presenting an intriguing business opportunity.  We listen, perhaps for […]
March 12, 2012


Thanks, Rush.  It’s not as if I didn’t have enough to do last week, with a west coast business trip and five radio commercials to write.  […]
December 13, 2011

The 14 Most Powerful Words in Marketing

I recently came across an article by Jamie Turner, listing and explaining the 14 most powerful words in marketing.  These words, well-placed in a marketing message, […]
December 9, 2011

395,502 Persons Can’t Be Wrong

The latest National Radio Listening Report released by Arbitron shows that radio added 1.4 million new listeners in 2011, now reaching an estimated 241.3 million persons […]