lisa sable

Summer’s barely started, yet it’s the perfect time to plan ahead for 2012. Radio’s lowest rates of the year historically come in January, when the holiday […]

Part of the reason Stern gets away with it all is Stern's brutal honesty. He’s direct and candid, rarely editing subject matter or choice of language. That, and the fact that the show just happens to be funny. Stern is an extraordinary interviewer, with a rapid-fire style of questioning that keeps guests off balance which invariably unearths a very private, usually fascinating side to the guest on the hot seat.

So - what is the magic number for an effective, direct response radio test? $50,000 to $100,000, minimum, over a four-to-six-week period. If you can commit a larger number to a longer test, that increases the odds for success by giving you time to prove what you've learned in the first six weeks and then optimizing the campaign into profitability.

I’m in love with my iPad2. We’ve only been together for a week, but already, I know this is special. And I’m not alone

Let’s start with the numbers. Pandora just recently crossed the 90 Million mark for registered users. They're adding 150,000 to 160,000 more every day. At that "million a week" pace, they'll cross the 100 Million mark by summer.

Radio – and all forms of audio entertainment – touch our lives daily in the most intimate of ways. From the clock radio that awakens us, to the music we listen to as we prepare our day, to the audio entertainment we consume on our daily commute to the online radio station that keeps us company at work, radio and audio are right there with us.

Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.

We wear many hats in performance of our role as great account managers. We consider ourselves strategic partners with each and every one of our clients, because if the campaign doesn’t “work,” it goes away.