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February
February 28, 2011
Published by kathleen poliski at February 28, 2011
Clients should share with us all the information about their product, consumer behavior, and general observations so that the agency is fully aware of everything and able to put that knowledge to work in assembling and managing their media buy.
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February 25, 2011
Published by Andi Lovett at February 25, 2011
Everything has a burn factor. At some point, a commercial is going to outlive its usefulness. At that point you want to have a new spot ready to go or the next step in the campaign.
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February 23, 2011
Published by Greg McGlone at February 23, 2011
I’m not a copywriter and more often than not, neither is the client. As a client I always made the best use of my resources, after all isn’t that the luxury of being the client?
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February 18, 2011
Published by lisa sable at February 18, 2011
Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.
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February 16, 2011
Published by lisa sable at February 16, 2011
We wear many hats in performance of our role as great account managers. We consider ourselves strategic partners with each and every one of our clients, because if the campaign doesn’t “work,” it goes away.
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February 14, 2011
Published by roshanda johnson at February 14, 2011
Our staff has actual radio experience. We’ve worked at radio stations…in their promotions departments. We’re not just pitching your brand and hoping for the best.
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February 11, 2011
Published by kathleen poliski at February 11, 2011
Smartphones are lifelines in our society and successful marketing campaigns don’t ignore the mobile commerce market
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February 9, 2011
Published by drew kondylas at February 9, 2011
Second in our "Get to Know Us" series of interviews is Senior Marketing Strategist and Promotions expert Barbra Tabnick.
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February 7, 2011
Published by Mark Lipsky at February 7, 2011
We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.
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