roshanda johnson

March 26, 2013

Then and Now: Tivoli Audio

There’s no doubt that the millennial generation has it made these days, despite articles referring to us as “The Lost Generation.”  Are we privileged?  Yes.  But, […]
November 13, 2012

Apple Radio Readies 2013 Launch

Every year Apple releases a new product, regardless if we consumers want or need another technology device. Yet, we still find a way to purchase the […]
November 4, 2011

Radio Gets Social

Let’s face it.  We’re living in a social media world these days.   A quick glance at my Facebook newsfeed will inform me of any breaking news […]
October 4, 2011

SiriusXM Too Reliant on Auto Industry?

It’s no secret that the auto industry isn’t exactly booming.  The state of the economy naturally impacts large purchases.  Just last month, Ford lowered its 2011 […]
August 26, 2011

New Products Bring New Radio Anywhere You Want

It seems each day a new electronic device is launched.  And with each launch, consumers have an expanded opportunity to listen to radio pretty much anywhere […]
July 21, 2011

Sirius XM’s New Deal with GM

Last month, Sirius XM announced a new deal with General Motors.  This time, they’re targeting the used car market.  Smart idea.  Think of all the cars […]
May 26, 2011

Google +1

A couple of months ago, Google introduced a new feature to their search results and ads. Google +1 is an attempt to bring a social component to searching. Here’s how it works. When you are signed into your Google account, your search results will have a +1 icon next to each link.
April 14, 2011

10 Radio Industry Twitter Accounts to Follow

By no means is this a list of the top people/shows to follow on Twitter. There were no studies planned. No scientific method was utilized. In fact, I didn’t even pay attention to the number of followers or tweets any of these had. It’s merely a list of interesting twitter accounts that span the radio industry. Don’t get mad if someone you follow doesn’t appear here. Just suggest them in the Comments section.
March 9, 2011

Trends In Radio Promotions

Promotions that run as a stand-alone marketing effort can be cost-effective for clients and can get the brand’s message heard. Traditional commercials can incorporate numerous product benefits and features into the messaging. Is one better than the other?