February 2013 | The Radio Agency | www.radiodirect.com

February 26, 2013

Published by lisa sable at February 26, 2013

The Real Picture of Radio Response

Every time I set up a first time DR radio test with a new client, our ultimate goal is to identify those radio stations and properties […]

February 19, 2013

Published by Mark Lipsky at February 19, 2013

Attention Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]

February 12, 2013

Published by Greg McGlone at February 12, 2013

The Pebbling of Rock Radio

I will freely admit that I am a lifelong hard rock and heavy metal fan. Here in Philadelphia, much to my disappointment, we are down to […]

February 5, 2013

Published by The Radio Agency at February 5, 2013

Hey Radio Advertisers…Customer Ratings Go Both Ways

For my millions of adoring Blog fans, you all know that my passions include shopping, sports and Christmas. Somehow I find a way to include them […]