July 2012 | The Radio Agency | www.radiodirect.com

July 31, 2012

Published by Barbra Tabnick at July 31, 2012

Thinking Outside the Sweet Spot

I just moved my son into his first post-college apartment in Manhattan’s East Village. He shares it with two other freshly-minted college grads. The rent is […]

July 26, 2012

Published by lisa sable at July 26, 2012

Late Night Radio Secrets

It’s midnight. Cartoon zzzzzzz’s dance above your head as you recharge for another day. Yet, while you do, tens of millions of Americans are already getting […]

July 24, 2012

Published by tami freeman at July 24, 2012

Triton Survey Finds Consumers Trust Traditional Media Over Digital

Who do consumers trust in media? Can media influence their decisions? Is the Internet a trusted source? These and other questions were asked in a study […]

July 19, 2012

Published by kathleen poliski at July 19, 2012

Another Reason to Love Internet Radio

Remember the days when you had to travel with a boom box? How about the days when you had crank up your stereo just to hear […]

July 17, 2012

Published by kathleen poliski at July 17, 2012

Online Radio Listening Hits Record High

According to the new Arbitron/Edison Research study, weekly online radio has increased by 30% over last year. It also revealed that Smartphone ownership has tripled in […]

July 12, 2012

Published by The Radio Agency at July 12, 2012

Cash Is King

Cash in advance (CIA) is a common practice of asking a client to prepay for their media. It can provide the Media Department an opportunity to […]

July 10, 2012

Published by lisa sable at July 10, 2012

TIME FOR SOME TALK TALK

2012 has been a busy year for Talk Radio. Rush Limbaugh survived another self-ignited detonation when he labeled a Georgetown law student “a slut.” Glenn Beck […]

July 5, 2012

Published by Greg McGlone at July 5, 2012

Bringing Your “A-Game”

Here I go again with yet another sports analogy, but hey you have to go with your strengths, right? As we approach the halfway point of […]

July 3, 2012

Published by Toni Anastasia at July 3, 2012

Radio In Its Many, Many Forms

For nearly 80 years, commercial radio was delivered in one simple form: radio waves broadcast by a tower and collected by that little receiver in your […]