July

July 29, 2014
Published by Mark Lipsky at July 29, 2014

Programmatic buying comes to radio.. slowly.

Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]
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July 22, 2014
Published by The Radio Agency at July 22, 2014

Digital Downloads Down; Streaming Music Soars

The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and […]
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July 14, 2014
Published by Mark Lipsky at July 14, 2014

The Wrong X-Ray

Imagine you broke your leg. Ouch. And now you’re in the emergency room where the doctor shows you X-rays of patients he’s recently worked on with […]
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July 8, 2014
Published by Ian Cohen at July 8, 2014

Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
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