July 29, 2014

Programmatic buying comes to radio.. slowly.

Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]
July 22, 2014

Digital Downloads Down; Streaming Music Soars

The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and […]
July 14, 2014

The Wrong X-Ray

Imagine you broke your leg. Ouch. And now you’re in the emergency room where the doctor shows you X-rays of patients he’s recently worked on with […]
July 8, 2014

Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]