May 30, 2012

If A Sweepstakes Isn’t Promoted, Then Why Make The Investment?

I read a lot of trades.  CPG and grocery trades as well as most advertising and promotion-related industry trades.  That’s how I learn about some great […]
May 17, 2012

I Want Your Phone to Ring As Much as You Do

It’s hockey playoff season. Once upon a time I was addicted to the NHL, especially my New York Rangers. Over the years I weaned myself off […]
May 10, 2012

The Voices In My Head

The good news is that I have them under control, these many voices in my head. They help me do my job, translating marketing aspirations into […]
May 2, 2012

If I Only Had a Crystal Ball

Last summer, an anonymous New Jersey inventor sold the crystal ball used in the movie classic, “The Wizard of Oz,” at a Hollywood auction for $126,500.  […]