August 30, 2011

Can You Say That on Radio?

OK, I was asked to blog about my favorite radio commercial and the who, what, when, where and whys of how it got to be “the” […]
August 26, 2011

New Products Bring New Radio Anywhere You Want

It seems each day a new electronic device is launched.  And with each launch, consumers have an expanded opportunity to listen to radio pretty much anywhere […]
August 23, 2011

Direct Response Media Questions

Putting together a DR buy is fun…but not easy. You need to understand your client’s business, goals, and objectives. You also need to know what the […]
August 19, 2011

The Four-Letter Word

FREE!  It’s the magic word that moves mountains – and consumers – in virtually every form of advertising.  Offer something FREE and you’ll entice more people to […]
August 16, 2011

Contrast Makes The World Go Round

Contrast is defined by my friends at as a verb used to “compare in order to show unlikeness or differences; note the opposite natures, purposes, […]
August 12, 2011

Reinventing the Radio Format – the Jelli Model

Pandora, Slacker, Rdio, Spotify, Last.FM, Live365, Grooveshark… and on, and on, and on. Some of those names might be familiar to you and some of those […]
August 9, 2011

Spotlight on Spotify and Its (Lack of) Similarity to Pandora

Spotify is a new, on-demand music service that simply allows you to choose individual songs to stream from a library of 15 million songs. With its […]
August 5, 2011

The Magazines of Radio

RBR (Radio Business Report) recently published a survey conducted to identify the most popular magazines read by listeners of various radio formats. Pairing popular magazine brands […]
August 2, 2011

The Don’ts of Client-Agency Relationships

I have been a subscriber to Glamour magazine for practically my entire life. Every month it hits my mailbox and I, like millions of other women, […]