September 30, 2014

Drive the Future

Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
September 23, 2014

Local Market Radio –BIG Picture Planning

  Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]
September 16, 2014

Let Local Radio Take Advantage of You

Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]
September 9, 2014

Skipping Past Commercials

You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
September 2, 2014

The Death of Direct Response and Branding

There’s been a subtle shift these past few decades.  Branding advertisers now demand accountability and performance from their advertising.  Direct response marketers wish to put a […]