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March
March 29, 2011
Published by kathleen poliski at March 29, 2011
Still it seems more common to social media gadgets associated with brands on their digital platforms or on a homepage. Seeing social media promoted so prominently on a traditional media platform is smart and exciting.
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March 23, 2011
Published by Greg McGlone at March 23, 2011
When approaching a “branding campaign” asking questions is the first step, and the second step and the third.
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March 21, 2011
Published by kathleen poliski at March 21, 2011
Silly, I know, but what I didn’t know was that after the spots are produced, they are trafficked, or sent via email to stations. There will be more on this process later, you know, when I get out of the car.
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March 17, 2011
Published by kathleen poliski at March 17, 2011
Last Tuesday we brought you Part I of Vice President of Media Askin Emir’s discussion last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here is part two:
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March 15, 2011
Published by kathleen poliski at March 15, 2011
Vice President of Media Askin Emir spoke last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here are some of the highlights of the discussion:
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March 11, 2011
Published by lisa sable at March 11, 2011
Radio – and all forms of audio entertainment – touch our lives daily in the most intimate of ways. From the clock radio that awakens us, to the music we listen to as we prepare our day, to the audio entertainment we consume on our daily commute to the online radio station that keeps us company at work, radio and audio are right there with us.
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March 9, 2011
Published by roshanda johnson at March 9, 2011
Promotions that run as a stand-alone marketing effort can be cost-effective for clients and can get the brand’s message heard. Traditional commercials can incorporate numerous product benefits and features into the messaging. Is one better than the other?
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March 7, 2011
Published by kathleen poliski at March 7, 2011
Stand alone media of all kinds is giving way to integration and Grooveshark is a perfect example. In this case, your radio buy is part of your social media strategy and your mobile commerce campaign.
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March 3, 2011
Published by kathleen poliski at March 3, 2011
Think about radio 10 years ago, think about where you listened to radio that wasn’t an actual radio. You didn’t. Listening was confined to a radio that picked up waves in a small geographic region.
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