March 29, 2012

Have You ‘Pinned’ Yet?

So, today it finally happened. I received the email I had been DREADING for weeks. “You’ve been invited to join Pinterest.” Crap! Talk of this new […]
March 27, 2012

Everybody’s Workin’ For The Weekend

Don’t you just hate when a cheesy 80’s song pops into your head and stays there all day long? I apologize in advance if this is […]
March 22, 2012

Merging Of Traditional and Digital Media Campaigns

Merging digital and traditional radio advertising continues to be a challenge for media placement agencies. Digital has been trending over the past decade to replace print […]
March 20, 2012

Broadcast Is Healthy

How’s business? “Broadcast is healthy,” Wells Fargo Securities analyst Marci Ryvicker told clients as she reviewed the industry. Ryvicker said it appeared that ad sales improved […]
March 12, 2012


Thanks, Rush.  It’s not as if I didn’t have enough to do last week, with a west coast business trip and five radio commercials to write.  […]
March 6, 2012

The Test Sucked. So Now What?

With great expectations, you launched your radio test.  Everything seemed in place, yet you’re now staring at spreadsheets that make your eyes water, as you squint […]
March 1, 2012

Technology Is Not Just For Kids

Thanks to technology, radio is more portable than ever and can be accessed over the air, via Satellite, online, and via a mobile device such as […]