September 2011 | The Radio Agency

September 30, 2011

Published by Greg McGlone at September 30, 2011

Sorry, Mr. Advertiser, But I Can’t Take Your Money

Have you ever walked up to the register to make a purchase and had the salesperson say to you, “I’m sorry but I can’t take your […]

September 27, 2011

Published by lisa sable at September 27, 2011

The Price of Pictures

A feature story in last week’s Wall Street Journal centers on the shrinking size of the national TV audience at a time when TV advertising rates […]

September 23, 2011

Published by Andi Lovett at September 23, 2011

How to Handle Creative Differences

When it comes to creative, everyone has an opinion. Ultimately it’s the client’s opinion that matters. But what can you do when the client is flat […]

September 20, 2011

Published by kathleen poliski at September 20, 2011

iHeartRadio, the new Pandora?

On September 23rd & 24th, the biggest live music event in history will take place in Las Vegas. What’s the special occasion? Clear Channel’s iHeartRadio Music […]

September 16, 2011

Published by lisa sable at September 16, 2011

Blurring the Lines of Local

Something interesting happened in the latest (Spring 2011) Arbitron Radio Ratings for the Wilmington, DE radio market. The #1 and #3 most listened to radio stations […]

September 13, 2011

Published by Barbra Tabnick at September 13, 2011

Marketing to Millennials

Millennials (those born between 1982 – 1993) are smart consumers. Boy do I know. I’ve raised two. Fortunately, I’m smart enough to know not to surprise either […]

September 7, 2011

Published by drew kondylas at September 7, 2011

When To Use a Code?

Branding? That’s the easy part. Figuring out which commercial copy or radio property produced the best results? That’s another story. Luckily, our agency has successful managed […]

September 2, 2011

Published by lisa sable at September 2, 2011

The Holiday Week Debate

Ever since Marconi cried, “Come here Watson, they’re playing ‘Jingle Bells!’” the debate has raged over whether or not it makes sense to advertise on the […]