November 20, 2012

Last Minute Holiday Spending On Radio

Giving, giving and more giving.  That’s what the next four weeks is all about.  So, listen up brands with leftover advertising dollars. No, it’s not too […]
November 15, 2012

Radio Advertising Tricks On Pandora

With more than 59 million active weekly listeners, Pandora Internet Radio has staked its place as a sizable source of audio entertainment for American consumers.  Based […]
November 13, 2012

Apple Radio Readies 2013 Launch

Every year Apple releases a new product, regardless if we consumers want or need another technology device. Yet, we still find a way to purchase the […]
November 8, 2012

Using Trigger Events On The Radio

By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on […]
November 6, 2012

Advertising to “Kids” Through Their Parents

Marketing to children through their parents has long been a standard practice in advertising.  Conventional wisdom has been that ends around a child’s 18th birthday.  Well, […]
November 1, 2012

Radio Advertising By The Numbers In Fourth Quarter

Those of us in marketing rely heavily on numbers to help us determine our best course of action.  Entering November, the challenge is formulating clear pictures […]