I realize that some people haven’t put away their Halloween pumpkin décor and that Thanksgiving turkey leftovers may still fill the frig, but on November 11th […]
Giving, giving and more giving. That’s what the next four weeks is all about. So, listen up brands with leftover advertising dollars. No, it’s not too […]
With more than 59 million active weekly listeners, Pandora Internet Radio has staked its place as a sizable source of audio entertainment for American consumers. Based […]
Every year Apple releases a new product, regardless if we consumers want or need another technology device. Yet, we still find a way to purchase the […]
By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on […]
Marketing to children through their parents has long been a standard practice in advertising. Conventional wisdom has been that ends around a child’s 18th birthday. Well, […]
Those of us in marketing rely heavily on numbers to help us determine our best course of action. Entering November, the challenge is formulating clear pictures […]
