August 30, 2012

Bonding By Format

Congratulations!  Your radio advertising is a success!  Your media mix is sound and the rates are just right.  You even have a control commercial that’s true […]
August 28, 2012

Use Radio To Get Results

Radio advertising offers an affordable way to get your message out, loud and clear! A great media plan can achieve your desired results. Long-term promotion is […]
August 23, 2012

Advertising To The Modern Family

A recent infographic from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our […]
August 21, 2012

Take My Blog…Please!

I was reading a blog the other day by Muhammad Yasin (on the website) about how to write a blog more worthy of reading. Yeah, […]
August 16, 2012

Radio’s New Tricks

For nearly 40 years, journalists have pondered the pending death of radio.  Everything from 8-track players to MTV and the Internet were predicted to bring about […]
August 14, 2012

Get Adjusted

It’s funny how my brain works some times. (To paraphrase from “Sling Blade” that’d be funny strange not funny ha ha.) I have a bad sacroiliac […]
August 9, 2012

How We Listen To Radio

A little more than a decade ago, it was sheer novelty to “tune in” your favorite radio station on your computer and listen through your computer […]
August 7, 2012

Going For The Gold

These people are GOOD! Phelps. The team of May-Treanor and Walsh Jennings. Richards-Ross. My family and I have been obsessing over a handful of events during […]
August 2, 2012

Curation and Customization Drives Revenue and Growth

A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a […]