June 30, 2011

Prepping NOW for 2012

Summer’s barely started, yet it’s the perfect time to plan ahead for 2012. Radio’s lowest rates of the year historically come in January, when the holiday […]
June 28, 2011

Inventory Issues

Just like death and taxes, you can always count on inventory shortages and clearance issues during certain times of the year, such as major holidays, back-to-school […]
June 23, 2011

The Campaign Landing Page

With your direct response campaigns call to action could be drive to call center, drive to retail, or drive to a website, etc. With drive to […]
June 20, 2011

The Fab Five in Choosing Creative

There are rules for everything.  Some we keep no matter what, like the rules of the road – or The Golden Rule – or the rules […]
June 14, 2011

How Great Thou Art

So now that you know about some of the coolest shows I’ve seen, I guess I have to choose the best. And I know exactly which one it will be. I would have to say my all time best concert ever was the one where I got to meet my idol. I’m not even kidding, she’s an American Idol.
June 6, 2011

TRA’s Awards of Distinction

The Radio Agency's own Production Director Ian Cohen had three radio spots win Awards of Distinction from The 17th Annual Communicator Awards.
June 2, 2011

Client FAQ’s: Making Your Budget Work on Radio

There are so many more options today to consider when planning a radio campaign than ever before. From terrestrial AM and FM radio to Satellite, Streaming, Personalized Radio Services and Podcasts, there’s a variety of options to fit almost every budget.