Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]
Mindshare; a media agency services provider, Neurensics; a neuromarketing company and a Dutch CHR-formatted radio station have just released a new study which details how commercial […]
RADIO CAN BE HELD ACCOUNTABLE FOR RESULTS. OK, this one takes a little work, but direct marketers are accustomed to passionately monitoring and measuring results to […]
ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]
